Ready to level up the skills of your channel team?
As the Channel continues to transform, capturing your partners’ sales attention and marketing strategy becomes increasingly difficult. Organizations must develop and maintain a competitive and progressive partner program that not only fits your business needs but also drives value for your partner.
All programs are facilitated in real-time by faculty experienced channel leaders. Learn more about our channel and partner program strategy offerings below. ↓
Level up your Channel Skills!
Channel Acceleration Bootcamp
Our Channel Acceleration Bootcamp training is designed to equip you and your team with the skills needed to do that. This comprehensive 6-week bootcamp is facilitated in real-time by faculty experienced in building and transforming Channels. Our proven bootcamp transcends traditional virtual learning environments and embraces the power of professional learning communities to provide ongoing opportunities for partnering, problem-solving, and support. Reserve Your Seat >
Helps individuals:
- Understand channel business elements
- Identify their partner’s business and financial models
- Maximize collaboration for partner investments
- Learn best practices for partner programs, automation, partner investments, and other tools
- Design and execute a winning partner program
Helps organizations:
- Maintain a competitive advantage
- Scale their channel
- Create the highest revenue producing channel in their segment
- Optimize Partner LifeTime Value®
Accelerate your Partner Marketing skills!
Coming Soon: Partner Marketing Acceleration
Partner Marketing Acceleration (PMA) equips your team with the skills needed to master channel partner marketing in alignment with channel sales. Every session is designed to help your team hone the skills needed to drive the most ROI from your partner marketing investments. The course consists of 5 customizable competencies followed by a final presentation in a total of 6 weeks. Participants who complete the course will earn a certification with a badge that will highlight their partner’s marketing expertise. Reserve Your Seat > Coming SOON!
Focus Content:
- Sales Alignment
- Strategic planning
- Demand creation
- Success metrics
- Partner investment
- To-Through-With Partners
- Variations in Partner Types
Benefits:
- Marketing impact
- Partner affinity
- Craft consistency
- Team building
- Employee satisfaction
The competitive advantage you’ve been looking for.
Every Channel Acceleration Bootcamp session is designed to help individuals and organizations develop and deliver partner success. Participants will learn how to build and maintain a competitive channel strategy, including their ideal partner profile, automation, partner recruitment and onboarding, and partner investments.
Who Should Take the Channel & Partner Strategy Programs?
These programs are designed for individuals and organizations who are ready to level up their skills and accelerate the success of their Channel. All experience levels are welcome.
CAB is for all professionals who are:
- Interested in understanding the critical path to developing a successful channel.
- Transitioning into a new channel role.
- Looking to expand their knowledge of channel strategy and partnership.
- Coming into a new role that supports the channel.
PMA is for :
- Partner Marketers new to the craft, new to your company, and/or looking to uplevel their current skill set.
Channel & Partner Strategy Education Faculty
Every Channel & Partner Strategy program is taught by former leading Channel Executives who have built and implemented award-winning channel programs.
