Jessica Baker

Jessica Baker is the Strategist and Program Leader for AchieveUnite.  She is a seasoned Channel expert with over 20 years of experience developing and managing partner programs, partner marketing and partner sales strategies for companies from $15M to over $1B.  She has extensive experience in program creation and management, marketing enablement, sales and technical ramp planning, strategic and technical alliances, internal and external communications, and channel sales operations.  She is fanatical about cloud, SaaS and everything that means to the channel.

Jessica joins the Achieve team to lead our program development engagements and go-to-market models.  Prior to joining the Achieve team, she held leadership positions at Progress Software, Compuware, Signiant and Softek.

“Successful programs that strike the balance between future business support and current partner transformation will lead the market and differentiate the vendors.”

Jessica has received many honors from her time in the channel.  She was recognized as one of the 2012 People You Don’t Know But Should by The Channel Company’s CRN magazine, as 2011- 2015 Women of the Channel by CRN magazine and awarded a 5- Star Program distinction in 2010, 2012, 2014 and 2015 by CRN magazine.   She sits on several channel leadership boards and regularly writes for her blog and other channel content.


  • Bachelor of Science, University of New Hampshire

Areas of Expertise

  • Partner Programs
  • Partner Engagement
  • Operational Scale
  • Organizational Management