Every AchieveUnite experience is rooted in the groundbreaking principles of Partner LifeTime Value®, bringing quantified measures to the value of collaborative partnering front and center for long-term personal and business success.

We believe that channel success comes from the ability for organizations to fully realize the potential of their partners throughout the partner journey. To understand what factors best contribute to that optimum performance, we partnered with the University of Glasgow to conduct extensive, data-driven research on the practices and behaviors most critical to partner growth and success. 

This research was based on a concept originated by AchieveUnite called Partner LifeTime Value®. We first began developing the theory of Partner LifeTime Value after looking at Customer Lifetime Value from the lens of the channel.

We found that Partner LifeTime Value is a combination of how you maximize your investments and optimize your strategy around:

All of which makes you more competitive in the marketplace, accelerates growth, and helps you achieve partnering success.

Download the eBook below to learn about Partner LifeTime Value® and how you can apply the research to maximize the potential of your partnerships.