Selcan Taskiran

Selcan Taskiran is an accomplished business and marketing strategist with over 20 years of extensive global experience in the information technology sector. Throughout his career, he has held executive leadership positions in corporate strategy, product/solution marketing, vendor/partner marketing, business development, and marketing communications, showcasing his diverse skillset and expertise.

Selcan excels in creating and implementing effective, data-driven, and metrics-based programs derived from customer feedback, market research, competitive analysis, and automation tools. His comprehensive understanding of global technology market dynamics has been shaped by his work across three continents, multiple countries, and within various private equity, venture capital, and publicly traded ownership structures. Selcan possesses the unique ability to seamlessly incorporate these challenges into creative and strategic offerings that consistently deliver substantial value to businesses.

With his wealth of experience on both the vendor and system integrator sides, Selcan has developed a profound understanding of establishing and maintaining trust-based go-to-market models with ecosystem partners. He has successfully delivered joint business and marketing initiatives, resulting in increased market share and higher margins, in collaboration with leading global technology companies such as Cisco, Microsoft, Salesforce, HPE, SAP, Dell, Oracle, IBM, Ciena, Avaya, Ribbon Communications, Kapsch, and Wesley Clover Group companies.

Residing in Toronto, Ontario, Selcan actively contributes to business growth in the Canadian market as a member of AchieveUnite. His dedication, expertise, multilingual fluency, and impressive track record make him a valuable asset in driving success for organizations.

Education

  • BSc. in Management – Ankara University, Faculty of Political Sciences
  • MBA in International Business & Marketing – Marymount University
  • Executive Certificate in Strategy- Harvard Business School
  • Executive Certificate in Sustainability Leadership – University of Toronto, Rotman School of Management

Areas of Expertise

  • B2B Partner Development and GTM models
  • Co-Marketing Programs
  • M&A Branding & Corporate Identity Management
  • SaaS Business Development
  • B2B Integrated Marketing Campaigns
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