Desa Zraick

Desa is a consultant and coach for AchieveUnite, focusing on Partner Strategies, Programs and Enablement driving partner growth, improved partner experience and new revenue opportunities for vendors. She transforms strategies into executions by bringing deep expertise in building business alliances, strategy development, business planning, and operational optimization in the context of revenue and profit targets.

Desa is passionate about partners and is tireless in her advocacy around the partner business proposition and the entire partner ecosystem.

With over 25 years of global experience in multi-channel go-to-market, she brings her knowledge, creativity and innovative design thinking to every client, delivering impactful results and competitive differentiation.


  • Ateneo de Manila Loyola University – BA, Marketing Communications
  • Harvard Business School – Executive Education

Areas of Expertise

  • Channel Program strategy and development
  • Programs and enablement
  • Business alliances, planning, and operational optimization
  • Go-to-market strategy