Partner Sales Maturity Assessment
Select your level for each dimension to calculate your maturity score.
GTM Foundation & Scale
Level 1
Ad hoc, no documented playbook, inconsistent direct sales, generic partner materials, no clear ICP.
Ad hoc, no documented playbook, inconsistent direct sales, generic partner materials, no clear ICP.
Level 2
Basic GTM defined, limited segmentation, some playbooks exist but not widely adopted.
Basic GTM defined, limited segmentation, some playbooks exist but not widely adopted.
Level 3
ICP defined, partner-aligned messaging, repeatable sales motions, partial tech integration.
ICP defined, partner-aligned messaging, repeatable sales motions, partial tech integration.
Level 4
Scalable, integrated partner GTM, playbooks widely adopted, robust ICP data, regional differentiation.
Scalable, integrated partner GTM, playbooks widely adopted, robust ICP data, regional differentiation.
Level 5
Unified GTM engine, co-sell ready, predictive ICP scoring, partner-led growth at scale.
Unified GTM engine, co-sell ready, predictive ICP scoring, partner-led growth at scale.
Coaching & Enablement Excellence
Level 1
No formal enablement or coaching practices, partners lack training and motivation.
No formal enablement or coaching practices, partners lack training and motivation.
Level 2
Basic enablement resources exist, coaching is reactive and not standardized.
Basic enablement resources exist, coaching is reactive and not standardized.
Level 3
Regular coaching sessions, partner onboarding in place, mixed enablement results.
Regular coaching sessions, partner onboarding in place, mixed enablement results.
Level 4
Strong coaching culture, proactive partner training programs, enablement integrated with KPIs.
Strong coaching culture, proactive partner training programs, enablement integrated with KPIs.
Level 5
High-performance partner coaching system, tailored enablement by segment, excellence in field execution.
High-performance partner coaching system, tailored enablement by segment, excellence in field execution.
Trust & Partnership Quality
Level 1
Transactional partnerships, no feedback loops, low engagement, minimal trust.
Transactional partnerships, no feedback loops, low engagement, minimal trust.
Level 2
Some partner satisfaction tracking, inconsistent communications, trust gaps persist.
Some partner satisfaction tracking, inconsistent communications, trust gaps persist.
Level 3
Partners are engaged, communication processes exist, moderate levels of trust.
Partners are engaged, communication processes exist, moderate levels of trust.
Level 4
High partner satisfaction, joint planning sessions, trust is visible in co-sell activities.
High partner satisfaction, joint planning sessions, trust is visible in co-sell activities.
Level 5
Deep strategic trust, mutual growth investments, transparent data sharing, aligned incentives.
Deep strategic trust, mutual growth investments, transparent data sharing, aligned incentives.
Your Results
Overall Maturity Score
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