“Correlating a partner ecosystem to an orchestra can provide a real-world example of how all the sections (partner types) and section members (individual partners) work together in accordance with a composition (GTM plan), all under the direction of a conductor (ecosystem leader) to perform a symphony (comprehensive solution delivered harmoniously). Once these are all in place, you can make music.” 

It’s valuable to explore how to design your ecosystem and determine who to include, what role they play and how they contribute to the overall ecosystem success. Discover more in this insightful article written by our very own CEO and Founder Theresa Caragol and published on Forbes Business Council.

Click here to read the full article on Forbes.