Strategic alliances and influencers are playing a bigger role than ever in driving sustainable growth, but many organizations still struggle to measure and maximize their impact.

This guide, created in partnership with Mindmatrix, offers practical steps to build stronger alliances, support partner success, and improve influence across your ecosystem. It goes beyond the surface to help you structure, scale, and measure indirect partnerships in a way that delivers results.

After reading this ebook, you will:

• Why alliances and influencers are moving back into focus across tech ecosystems
• How to define and prioritize the right types of strategic partnerships
• Ways to identify influence in your pipeline, even if partners don’t close transactions directly
• Operational models that make alliances easier to manage
• Real-world frameworks to track partner contributions and outcomes