Building a Channel? Welcome to Bootcamp


Channel Acceleration Bootcamp is a fast-paced virtual program designed to help professionals develop and deliver partnering success by creating a unique channel strategy that fits their business needs, drives value for their partners, and increases personal leadership success.

The CAB courses are rooted in the groundbreaking principles of Partner LifeTime Value®, bringing quantified measures to the value of collaborative partnering by building:

  • Business relationships, not transactions
  • Value-based planning and collaboration
  • Mutually beneficial success metrics

Led by experienced channel professionals that bring global best practices to each session, participants will leave understanding the fundamentals for building a channel based on PLTV, including key elements of strategy and partner program creation.

Key Questions Answered

  • Why do you want to build a channel?
  • Is your business ready for a channel strategy?
  • Where should you start?
  • What is your ideal partner profile?
  • What resources do you have for partners?
  • What is your communication strategy?
  • How can you measure and grow your success?

Topics Covered

  • Channel Models
  • Preparing the Business
  • Selecting Routes to Market
  • Elements of a Program
  • Scaling the Program
           

Peer Groups for Channel Success


Channel development is tough, and everyone’s experience will end up being unique. That’s why we designed our training program around the concept of peer groups. We believe non-competitive peer groups are the ideal way to learn new leadership skills, hone your interpersonal skills, and give you invaluable perspectives on channel development.

Channel Acceleration Bootcamp is a 6-week online course. Each 90 minute session is designed as an “flipped classroom”, where participants are required to complete assignments to each peer group meeting. This format transforms the live meetings into a space where participants assimilate new knowledge from one another and apply it to real-life situations, all under the direction of a skilled instructor. Rather than learning in isolation, participants can problem-solve in real time and empower one another with uniquely targeted and valuable feedback.

Each group is limited to 12 participants, which reduces class formation wait-time and creates a more ideal learning environment. These peer groups can also serve as a resource for ongoing innovation, problem solving, accountability, and support.

Who should attend?

Anyone who needs to build a channel and holds the responsibility for doing so in their company. All experience levels welcome.

    • Professionals interested in understanding the basics for developing a successful channel.
    • Professionals coming into a new role that supports the channel.
    • Professionals new to a channel role.

CAB Benefits

Anyone who needs to build a channel and holds the responsibility for doing so in their company will walk away with these actionable benefits:

      • Understand your partner’s business and financial models.
      • Discover how to prepare your business for the channel.
      • Learn best practices for partner programs and how automation PRM and other tools scale your channel.
      • Gain understanding of channel business elements, and how to go about structuring the business and the program for your company.
      • Collaborate on best practices in digital and channel marketing.
      • Unlock your potential to create the highest revenue producing channel in your segment.

Each seat in our Channel Acceleration Bootcamp includes six 90-minute interactive discussion-based sessions (with non-competitive peers), one 30-mintue individual laser coaching session, and a Workbook with program frameworks and methodologies.

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