The Five Forces Affecting the Channel

Minimizing operating expenses, improving the customers’ experience, and increasing revenue growth are the top priorities of today’s business owners. These owners are smarter about possibilities made available through technology to run their businesses better and to transform the business model. To do more with less. When it comes to technology support, these owners want “one throat to choke.”

To survive the rapidly changing pace of business technology consumers, the technology providers must understand and operate in concert with the five major forces affecting these parallel channels. By leveraging the Five Forces, solution providers will serve their clients better and, in turn, prepare their own businesses for the decades ahead.



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